Author name: Hillel Steiner

Hillel Steiner is a CPA and MBA who serves as Fractional CFO and Strategic Financial Advisor to U.S.-based technology service companies through ProfitUp Financials. He helps companies replace gut-feel decisions with financial clarity — turning opaque P&Ls into clear answers about which clients are profitable, which service lines are losing money, and which projects are priced below cost. He is the author of Smart Numbers, Real Growth.

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The importance of Cash flow planning for business owners

As a business owner, making financial decisions based solely on the current cash in your bank account can be a costly mistake. While it may be tempting to make purchases or investments when you see a healthy balance, it’s essential to consider your future financial obligations and plan accordingly. This is where cash flow planning […]

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Understanding Your Business’s True Profitability

Understanding if your business is truly profitable goes beyond just looking at the cash in your bank account at the end of the month. (Although I believe that ‘Cash is king’). True insight into your business’s health comes from analyzing its profitability, reflecting its operational efficiency. Efficiency and profitability go hand in hand – knowing

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Fractional CFO services that enhance your business’s financial potential

In today’s growing business world, a company must have an excellent CFO. However, not every company can afford a full-time CFO, nor does it require one. This is where Fractional CFO services help out, allowing businesses some price-effective options when it comes to flexibility. Whether you call them outsourced CFOs or Virtual CFOs, the same

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Unlocking Business Growth: A Simple, No-Math Guide to Cash Flow Planning Success

Are you feeling lost when it comes to predicting your business’s cash flow? Do you constantly miss the mark, which can interfere with your growth plans? Well, you’re not alone! Many business owners struggle with cash flow planning because they lack a clear strategy, don’t fully grasp how different aspects of their business are connected,

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